Since it's that time of year... I'll equate getting started with your Internet business with my annual New Year's resolution to "get in shape" and join a gym. Of course, by late February I stop going and cancel my membership. Why? It's hard work, results take too long, I can't find the time, and it's an another expense. (Sound familiar?)Truth be told, I actually solved this problem years ago and now workout religiously. How did I make this happen? Same way as with our Internet business:
- Start with reasonable expectations: Like most good things... it's going to take some time to get your Internet business up and running. So do your homework and estimate how long you think it'll take based on your business goals. Now the important step: double your time estimate.
- Pace yourself: Don't try to get it all done at once. Instead, list everything you want to do with your site and use this list as your road map to getting things done over time and at a manageable pace.
- Measure your progress: It's really important to measure results since nothing encourages more than progress. Have your web person set up Google Analytics (it's free) for your website and check it regularly.
- Celebrate your wins: Your first website visitor, blog comment, online order... celebrate! And keep setting reasonable goals and celebrating achieving them.
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